Cointreau Debut Bottle Revamp

 

Cointreau has unveiled a redesign of its iconic amber bottle, an ode to the history of Maison Cointreau, the new design combines elements of the past, present and future.

Cointreau has unveiled a redesign of its iconic amber bottle. As an ode to the history of Maison Cointreau, the new design combines elements of the past, present and future.

The new bottle features a minimal illustration of the historic Maison scattered with the spirit’s key ingredient of oranges and is embellished with Cointreau’s signature copper foiling. The Maison is also featured in an engraving on the side of the bottle.

A slight update to the shape of the bottle has included the lengthening of the neck, making pouring the spirit easier for mixology professionals and home bartenders. The lid has also been updated with an embossed pattern. A QR code is also featured on the bottle, connecting consumers to the original margarita recipe, as well as many others.

The new design release occurs alongside the 75th anniversary of the original margarita, the ever-popular combination of Cointreau, blanco tequila and lime. Cointreau says Australia’s love of the drop is showing no sign of slowing down, reporting an increase in its standard 700ml case sales by 40 per cent in the last three years alone.

A recipe that remains unchanged, distilled with a combination of sweet and bitter orange peel to produce a crystal-clear spirit, Cointreau continues to be a staple for drinks lovers around the world and is featured in over 350 classic cocktails.

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